INDUSTRY:
Identity Design
CLIENT:
JK Collective
YEAR:
2025
SHIFT
about.
Shift is an emerging clothing brand built to deliver both functionality and style across every part of your lifestyle. Rethinking the uniform industry by creating stylish collections that work as professional uniforms and as everyday lifestyle wear. Shift is currently in the early stages of product development.
brief.
The brief was to develop a brand identity that reflects Shift's mission statement: To build universal, functional, and stylish clothing that can be worn from the start of your shift to the end of your night.
result.
My collaboration with Shift will continue into 2027, supporting the brand’s art direction and product development as a consultant. Learn more about Shift on their socials: @any_shift.
“The new Shift identity hits exactly what we were after—playful and fresh, but with enough polish to feel premium. It gives us a strong foundation to build on as we develop the brand.”
Josh Douglas
Shift Founder
