INDUSTRY:
Apparel Designer
CLIENT:
Crossfit Queenstown
YEAR:
2024
Crossfit QT
about.
The goal was to develop a merchandise product range that gym members would proudly wear, not only to represent the Queenstown CrossFit community but also for its stylish and thoughtfully designed aesthetic.
brief.
The collection's key aim was to be suitable for both training and everyday wear, offering apparel that members genuinely want to wear while strengthening the brand’s presence in the community. To be professional and versatile, but also playfully connected to the community.
result.
The final products aligned closely with the brief and provide an excellent addition to the gym’s growth, both as a brand and a community.
